You’ve Got The Website Now How To Get The Traffic!

Having a website built is only the first step in creating an effective internet presence. While your web site is itself an advertisement of your services, it does not "market" itself. You have to, in a sense, market your advertisement. As websites become more affordable, they also become more common. Understanding how buyers and sellers think, where they go to research homes and what tools they use to find REALTORS® will help you create a successful online marketing campaign by bringing consumers to your site. Here are some important statistics to consider:

• 85%-90% of all internet users rely on search engines to find information.
• According to the California Association of REALTORS® in 2006, 92% of all home buyers found their realtor online.
• The top 10 search engines make up more than 90% of all search traffic.
• Most internet users never click past the first Search Engine Results Page (SERP).

Where Does Your Website Rank?

To find out where your site ranks in the major search engines, visit Google, Yahoo! and MSN to conduct a search of major terms relating to your areas of business. These continue to be the three front runners in search technology. If your website is stuck on page 478 of Google for your main phrase, consumers' will NOT find you. The simple fact remains: Most people never look past the first page of results. To become successful a website must gain first page positioning. So how do you get your site to the top of the search engines?

Real Estate Marketing:

• Search Engine Marketing
• Single Property Websites
• ePitch Video
• Automated Internet Marketing
• Lead Capture and Management
• Banner Ads and Craig's List
• Blogging, Podcasting, and Web Video
• E-Mail Marketing
• Domain Names
• Internet Strategy
• Gateway Pages
• FSBO Marketing
• One 800 Call Capture
• Brand Identity
• Coaching